I wish Pete was coming with us (but then I always wish Pete was with me, especially during the good bits).
I love going to the beach! Some of my happiest childhood memories. I still get as excited as a four-year-old with the "I can see the sea!!" business.
Pete... doesn't. I drove him crazy with that when we took the coast-road on our road trip. His happiest memories are something else. If the beach is the 'venue' for an 'actual activity', he's fine with it, but being at the beach and having that be the entertainment isn't that impressive to him. Church on the beach? Cool! Oyster-picking with his mates? Cool! Fishing on the beach? (He doesn't fish, but... ) cool! Sunbathing, swimming, rock-climing, building sand castles, looking in rock pools... not really his thing.
We did have a nice beach day (in my opinion) before we went though. That is, until